Ria Ogle: February 2011

Sunday, 20 February 2011

Typepro 3 (Option B): Russian Vodka Label

I put my labels on an example silver bottle to see what it is like.

Typepro 3 (Option B): Russian Vodka Label

After having developed my original vodka label, I came up with a more stronger and simpler idea just sticking with the same font, colour and size. I created a longer label with a black background, still using the red star of Russia and having the word 'Vodka' going down the middle in white font. I created the back label also and put a little description of the Vodka on and the volume of alcohol etc. I used photoshop to create this label.

Assignment 3: Vodka Label

For my first attempt I looked at Russian fonts and tried to use them in my label and I placed a star from the Russian flag and added shadows within the text making it different sizes and colour. I want to make my label more simple and more realistic so I will develop it further.

Tuesday, 15 February 2011

Typepro 3 (Option B): Russian Vodka Label

I started looking at Russian Vodka bottles and I noticed they don't all look the same some are totally different and others are similar I guess it depends on what part of Russia they are from. Some bottles are unique shapes and others are straight, the type on some bottles are all capitals and bold, others are joined type with different colours etc.

From gaining the influence of these Russian Vodka Bottles I now know what I want for my own vodka label, I want to have a bold font, I want it to be clear and eye-catching, I also want people to recognize where it is from so I will use the Russian star.

Typepro 3 (Option B): East European Spirit Label

Russian Typography

From looking at different types of Russian typography, I have learned that it is always to the point and relevant to the imagery or reason behind it. Russian type is very bold and striking, there is always a giant capital letter at the beginning and it always has vivid colours against the background to make the type bounce off it. There are lots of techniques used such as overlapping text, computerized and simplification, close spacing different sized letters and different colours etc.

I want to try and use some of these techniques for my own Russian vodka label to show the influence I have received through studying Russian Typography.

Typepro 3 (Option B): East European Spirit Label

Vodka

Vodka is one of the world's most popular liquors originally made in Eastern Europe. It is a distilled substance made from water and ethanol. It was originally made in Poland/Russia and started being produced at the end of the 18th century. The initial uses of vodka were medicines and aftershaves and eventually became a beverage. The alcohol content in vodka ranges from 35 - 70% volume as it varies depending on where it is produced. In Poland and Russia the standard vodka alcohol content is 40%, in the European union it is 37.5%.

Vodka is usually drink straight, however it has been mixed in other drinks such as cocktails, soft drinks, tonics and martini. Vodka's can come with different flavourings such as fruit flavours including cherry, blackcurrant, lemon, green apple and watermelon. Other flavours such as chocolate, caramel, cinnamon, ginger and vanilla.

I have to design a vodka label using type so I will be looking at various Russian typography and how they make it work, I will also be looking at existing Russian vodka labels then coming up with my own design.